With the guidance of Oliver Wegner, Managing Director of evolution plan, companies lay on the CeBIT the foundations for short-term sales to churches, 10.02.2011. Sales expert Oliver Wegner now has ten essential tips for successful CeBIT sales conversations by evolution plan put together. evolution plan is measures to the simple and measurable increase in sales and earnings for IT companies specialized in. With its unique in the German-speaking market, six-month development program to the IT solution seller turns the company on the sales organizations of system and software houses, consultancies and IT service providers. IT salespeople and sales teams in a supplementary module of the special evolution plan also helps the preparation and implementation of a professional and successful trade fair appearance at the CeBIT.
Companies exhibiting at the world’s largest computer trade fair mainly with two goals: they want to increase their awareness and generate high-quality, qualified leads. On this basis sales will be recorded then promptly”, outlines the evolution plan managing director Oliver Wegner. To achieve these objectives, it needs but more than the simple presence at the fair and friendly talks with the visitors. Especially the proper preparation to planned and spontaneous contacts at the trade fair stand is crucial for the success of the fair.” Company, the CeBIT tips by follow evolution plan, positioning themselves against their prospective customers as professional partners who take seriously the needs of their customers and prospects and broadcast reliability. Here the tips of sales experts: do not fall with the door in the House. In a typical CeBIT stand there with computers running software interfaces are shown usually from afar demo points. However, the demo environment at the beginning of a conversation has a mostly negative impact on the course of the conversation at least from the perspective of the provider. You direct the interest on the screen, and in most cases is already a solution presented before the real motivation of the visitor is clear and can be assessed, what really interests the visitors.