The network is watching you! So how you met earlier on the market or in the village pub, so it meets today in the net ‘. Who earlier raised the curtains so that you could look in his apartment, offers insight into his private quarters us now on webcam. Who has formerly tinkering on his old VW Beetle, which does this today with video footage or as a hacker. The usual gossip and gossip takes place on opinion sites, in chat rooms and forums. In the Internet we find also all the little things that make us human: personal vanities (ego-surfing and likes), the desire for attention and recognition (rankings and star ratings), as well as a high need of communication (blogs, Twitter, YouTube & co.). And of course there are newly formulated feelings abound: * staun *, * nochmehrstaun *, * fremdscham * and * tranchenzerdruck *: as someone recently accompanied a discussion on my Facebook wall. The new backyards in a village where everyone knows everyone (and controls), where even the backyards are manageable, because their own behavior affects how it is perceived by others.
On the social Web, social control takes place worldwide. It reacts like people, it consists of which always emotionally: thumbs up or thumbs down. Without much mercy. And offers are worth just yet then something, if they have an active support potential friends, fans and endorsers. Because people always watching what others like, and focus it. This opinion portals, user forums, reviews, press articles, Word of mouth and recommendations play an increasingly important role. They are also as earned touch points”referred to, because you can not buy it, you must earn that instead they. “Are more and more often nowadays the third Google’s Web-based sound bites she calls the zero moment of truth” (ZMOT) – first controlled by purchase of willing customers.