The form of the man if to communicate suffered diverse changes since the discovery from the writing. With the digital revolution and the advent of the Internet, this communication if became accessible and personalized. The numbers of technology and its sped up growth make an impression. The social nets already are part day to day of thousand of people, being used of diverse forms and for diverse ends, since ordering a simple message for a friend until visualizing a presentation of an international palestrante.
The companies had perceived this movement and enxergaram in the social nets, a simple and fast way to be next to its customers. In such a way, this study she intends to raise theoretical and practical evidences that they assist in the understanding of the importance of the use of the social nets in the Internet. Word-key: Social communication, Nets, Empresas.1.IntroduoA discovery of the Internet revolutionized the form of the world-wide communication. With the evolution of the technology and an enterprise environment each more competitive time, appeared the necessity of the companies if to differentiate, to extend its markets and to reach new public. Such organizations had started to enxergar in the Internet an important and necessary tool for the spreading and the support of its business. Although still some companies with a vision exist conservative, the amount of customers hardwired to the Internet grows to each day in the world. According to ‘ ‘ Internet World States’ ‘ , the number of people hardwired in the great net is of, approximately, two billion in the world, and sixty and eight million only in Brazil. The use of the social nets can bring benefits for the companies, since, as the site ‘ ‘ Uol Tecnologia‘ ‘ , eight in each ten people hardwired in Brazil possess an account created in a site of relationship.